Client names are withheld. What matters here is the judgment,
not the logo.
Every engagement below took place inside a Japanese company,
in the Japanese market.
If you are entering Japan, that is precisely what you are buying —
not a portfolio of foreign launches, but the judgment of someone who has
made these calls from the inside, for companies your Japanese
competitors and partners look like.
Role: Design strategy, competitive research, UX research, design consulting
Decision: Which parts of the brand system had to hold across every market, and which were left to regional teams. Delivered as a multilingual system rather than a set of translated pages.
Role: Design team formation, design system, design consulting
Decision: What the company needed to own internally, and what it should keep buying.
Role: Design lead across product, marketing and corporate creative
Decision: A single standard applied across three functions that had been operating with three different ones.
Role: New business development, UX/UI definition, marketing creative
Decision: What to build first, when the mandate was broad and the problem was not yet stated.
Role: UX/UI definition, design management, design system
Decision: How to keep quality stable across a platform serving many independent regional operators.
A note on names
We publish anonymized. Where a client agrees to be named,
we say so explicitly. We do not imply endorsement that has not been given.
