Vastra Design & Consulting
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01Japan Market Entry

Your product is not the problem. The framing is.

Entering Japan, decided in Japan.

We work with companies bringing a product, service or brand into Japan —
from deciding what to bring, through building it, to handing it
to your local team.

Start a conversation ↗Explore ↓
01The issue

Four ways a Japan launch goes quiet.

01

The proposition is imported unchanged

A claim that differentiates you at home may be table stakes here, or may read as an overreach.

02

The buying committee is invisible

Approval runs through people who never appear in your pipeline. Materials written for a single decision-maker stall.

03

Trust is assumed rather than built

Category leadership abroad transfers less than expected. The evidence Japanese buyers look for is different.

04

The brand is built twice

The first version is made abroad, the second is rebuilt in Tokyo after the first one fails to land.

02Our position
Typical approachVastra.LLC
01

Localize the existing assets

Decide what should exist here in the first place

02

Advise, then hand off to an agency

Define and build under one accountability

03

Optimize for the decision-maker you met

Design for the people who actually approve

04

Deliver the launch

Leave the criteria your local team will use next

03How we work
01

Read

Your proposition, your category in Japan, and the gap between them.

Issue map
02

Decide

Positioning, naming, tone, priorities — and what to leave out.

Priorities and roadmap
03

Build

Brand system, website, product UI, sales and launch materials.

Creative delivery
04

Launch

Executed with your team, your local hire, or your Japanese partner.

Launch support
05

Transfer

The decision criteria, documented, so your team can decide without us.

Method transfer
04What we cover
01

Consulting

Positioning and definition

  • Japan positioning and proposition
  • Category and competitor reading
  • Naming and language review
  • Buying-process and stakeholder mapping
02

Creative

Brand and digital

  • Brand system for the Japanese market
  • Japanese-language website
  • Product UI and design system
  • Sales, launch and event materials
03

Organization

Building your side

  • Design function setup in Japan
  • Hiring criteria for creative roles
  • Working with Japanese agencies and vendors
  • Quality standards and review process
04

Method

What we leave behind

  • Documented decision criteria
  • Brand governance for your Japan entity
  • Handover to your local team
05Engagement

Start small. The first step is designed to be approvable.

01

Introductory call

Free
45 minutes

A conversation about what you are bringing and what is unclear. No preparation required.

    02Recommended

    Diagnostic

    JPY 100,000
    / month (approx. USD 700)

    A written read of your Japan position: issue map, priorities, and a roadmap. Deliberately priced to be approved without a budget cycle.

      03

      Advisory retainer

      From JPY 500,000
      / month
      Scope-dependent. Billed in JPY.

      A design decision-maker on your side of the table, continuously.

        04

        Integrated project

        Definition
        through delivery

        Positioning, brand, digital and launch under one accountability.

          Contracts are quasi-mandate (準委任) or deliverable-based depending on scope. We do not guarantee specific outcomes; we take responsibility for the quality of judgment and delivery.

          Start a conversation

          The first conversation costs nothing.

          Bring what you have — a deck, a product, or just the fact that Japan is on the plan this year. We will tell you what we would look at first.

          Start a conversation ↗